Amazonia S.L Essay Example | Topics and Well Written Essays - 2500 words

Amazonia S.L - Essay Example e growing population of competitors in Matarà ³; however it had successfully recovered by opening new business practices with the help of his nephew, Carlos Costa. Based on the income statement figures of Amazonia, S.L. from the year 2002 up to 2004 its net income is improving as well as the revenue of the business. This had proven the success of Amazonia, S.L., and this big market share was brought about by customer’s loyalty. On the other hand, the market situation is rapidly changing and so with the customer’s taste and preferences. This situation should be properly handled by Amazonia, S.L. to avoid recession in the near future. The idea of innovation had long been considered by Mr. Antonio Moreno and the task was given into the hands of his son, Miquel. Soon after Miquel deals with the operations and customers of the company, he discovered a new idea of innovation – to establish cocktails Copacabana, a production and merchandising division of exotic fruit j uices, emphasizing their healthy properties. The main thrust of this paper is to identify whether the proposal of Miquel Moreno would be viable for the business. He really believes that cocktail Copacabana is a good business but how will he present the evidences in a manner that is convincing to the partners of the company. Although Miquel had gathered reliable data for his proposal, he at the same time lacks familiarity with the daily practices of the new business. Thus, this paper would also tackle about the minor and major stated problems of the new proposed business with a corresponding alternative solution. Every business venture whether unknown or known to the market has to face different problems brought about by environmental changes (Thomson 9). This is part of every business which no one can hide or run away from it. This situation will likely occur either in the present or in the future situation, and so before this could happen, the business should have its own coping mechanism in an